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    Black Friday Marketing – What to Do on The Day

    Black Friday Marketing – What to Do on The Day

    The build-up to Black Friday is a busy and important time for online retailers, with preparation being key to a successful streak of sales. Although, whilst having your online presence and marketing initiatives ready, it’s also crucial to get everything set for the...

    4 Reasons Why Page Speed Could Be Impacting Your Online Sales

    4 Reasons Why Page Speed Could Be Impacting Your Online Sales

    The speed of your website is the first impression you make to a potential customer, if your website loads quickly you have already gained points for user experience. People generally don’t have the time to wait for a website to load, so now is the time to identify...

    Planning a Successful Google PPC Campaign

    Planning a Successful Google PPC Campaign

    Pay-per-click advertising or PPC as it is commonly referred to, is a digital marketing tool used to raise brand awareness and drive website traffic. PPC campaigns are fast becoming a popular option due to the potential reach that can be generated, the leads that can be gained and the almost instantaneous results. PPC campaigns are particularly effective in a shopping format, after all, it is estimated that 64.6% of consumers click on Google ads when they’re shopping online. Advertisements created in a PPC format are fully customisable and the desired outcome can be influenced depending upon planning, budget and resources. So what does it take to plan a successful PPC campaign?

    8 Ways to Enhance Customer Experience on Social Media.

    8 Ways to Enhance Customer Experience on Social Media.

    With social media becoming the go to place for consumers to communicate and seek information about brands, it is crucial that their experience when they land on your social page is 5 star. Social media platforms are constantly evolving with new ways to streamline...

    Get Ahead and Schedule Your Instagram Posts

    Get Ahead and Schedule Your Instagram Posts

    Time is precious and if you can save time in one area, that gives you the opportunity to dedicate more resources to others. Instagram is up there with the most used social media platforms and it’s safe to say, managing an Instagram account, along with all the other...

    Get Your Business Black Friday Ready

    Get Your Business Black Friday Ready

    One of the biggest shopping days for online retailers, Black Friday, is fast approaching and is set to be 24 hours of swarming sales and discounts galore. For many, Black Friday presents a worthwhile opportunity to increase online store traffic and maximise on sale...

    Super Power Your E-commerce Email Marketing With These 8 Tips

    Super Power Your E-commerce Email Marketing With These 8 Tips

    Email marketing could be one of your most powerful marketing channels right now, but are you using it effectively? From incentivising sign-ups, to nudging users to revisit their carts, see some of our top tips to make emails work for your business. #1 Increase Email...

    5 Content Ideas To Create Revenue-Driving Adverts

    5 Content Ideas To Create Revenue-Driving Adverts

    In a crowded marketplace, brands need to use eye-catching and informative adverts to cut through the noise. But which adverts are the most effective at getting your customers to convert? If you’re looking to create revenue-driving posts that will get your audience to...

    Google Currents Launches to Replace Google Plus

    Google Currents Launches to Replace Google Plus

    There are always new systems, softwares and programs being introduced into the digital world. If you know anything about digital marketing, you will know that the same can be said for Google. As a company, Google regularly provides updates and new services to users....

    5 Ways To Maximise Your Blog’s Reach

    5 Ways To Maximise Your Blog’s Reach

    Have you created a piece of killer content that you want to get noticed? Blogs can take a lot of time and resource, so make sure that you make the most of them once they’re finished! Don’t just let your blog get lost, tucked away in the news section of your website....

    5 Ways To Turn Your Customers Into Brand Advocates

    5 Ways To Turn Your Customers Into Brand Advocates

    Customers are your brand’s most powerful marketing tool. Word-of-mouth marketing is one of the oldest, and most effective, forms of marketing. Not only are repeat purchases from satisfied customers more cost-effective to acquire than finding new clients, but existing...

    5 Common Title Tag Mistakes…And How To Fix Them

    5 Common Title Tag Mistakes…And How To Fix Them

    Title tags are the headings that outline the title and message of your web page to the world. These HTML elements are known as page titles or SEO titles, and are the first thing displayed in your search engine result – making it very important that you use clear...

    5 Tips To Immediately Improve Your E-commerce Website

    5 Tips To Immediately Improve Your E-commerce Website

    Is your e-commerce website struggling to convert? There could be a number of reasons that your website is performing below average – and there could be a number of easy fixes too! See five of our top tips for improving the performance of your e-commerce website today:...

    How Does Seasonality Affect Digital Marketing?

    How Does Seasonality Affect Digital Marketing?

    Seasonal trends present a huge opportunity to drive revenue for your business, and to streamline spend to the periods throughout the year when your messaging will be most effective. Find out more about seasonality and how to adjust your strategy accordingly, here: How...

    EAT & Demonstrating Your Expertise For SEO

    EAT & Demonstrating Your Expertise For SEO

    EAT is the acronym for Expertise, Authoritativeness and Trustworthiness – key factors in Google’s ranking factor. Find out how you can boost your EAT score and see some of our top tips for demonstrating expertise online: The Difference Between Expertise, Authority and...

    The 5 Key Components Of Local Search

    The 5 Key Components Of Local Search

    Are you looking to increase your organic listings for customers shopping in your local area? Local search techniques focus on granular searches – helping your business build brand awareness for localised, regional searches.? There are five key components to optimising...

    Why It’s The Perfect Time To Plan For Christmas

    Why It’s The Perfect Time To Plan For Christmas

    Why It’s The Perfect Time To Plan For Christmas In such an uncertain, and stressful, time for businesses it can be easy to operate on a day-to-day basis and not think to the future. For many brands, December is the last thing on their mind – but Christmas is the exact...

    Boost Your Social Conversions With Instagram Shopping

    Boost Your Social Conversions With Instagram Shopping

    Are you looking to turn your Social Media platforms into a high-converting channel? Instagram’s Shopping feature is one of the most effective ways to take your Instagram from simply a lifestyle photography account to a converting shopfront. Find out more about the...

    Why Analytics Is A Vital Part Of Your Covid-19 Marketing Strategy

    Why Analytics Is A Vital Part Of Your Covid-19 Marketing Strategy

    Covid-19 has impacted businesses across all sectors - meaning companies are having to review and revise their marketing strategy quickly to adapt. Google Ads, Social Media, SEO, Affiliate platforms and email marketing are just some of the channels being analysed - but...

    7 Ways To Make Your Video Marketing Campaign A Success

    7 Ways To Make Your Video Marketing Campaign A Success

    Video marketing is a powerful tool that can make your business stand out. But, with video assets typically costing more to produce than other forms of content, you’ll need to make sure you’re generating a strong return on investment from your strategy.? See some of...

    Reach New Audiences With Free Google Shopping Listings

    Reach New Audiences With Free Google Shopping Listings

    Free Organic Google Shopping Listings In a welcome announcement for retailers struggling in the midst, Google has announced it’s accelerating its roll-out of the new Google Shopping placements format - offering free listings to retailers to advertise their products....

    How To Create A Revenue-Driving Client Email

    How To Create A Revenue-Driving Client Email

    In the coronavirus pandemic email is now one of the most effective forms of marketing a brand can utilise. Is your business making the most of this key communication tool? See some of our top tips to generate revenue from your next marketing campaign: Create An Email...

    The Power Of Social Media During The Coronavirus Pandemic

    The Power Of Social Media During The Coronavirus Pandemic

    As the Coronavirus puts a stop to physical interaction, Social Media has replaced face-to-face meetings as a meaningful source of connection. It’s also become one of the most powerful channels for businesses to communicate vital updates to their followers. The...

    5 Covid-19 Lessons From Inspiring Brands

    5 Covid-19 Lessons From Inspiring Brands

    Has your brand changed its service offering or marketing in the wake of Covid-19? If you’re struggling to adapt then take some inspiration from the efforts of some of these brands. Find out how some of these industry-leading companies have pivoted their strategy and...

    7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

    7 Things Your Brand Should Be Doing Immediately In Response To Covid-19

    As the full impact of Coronavirus enters its second month, many brands are scrambling to adapt to the changes in consumer behaviour. If you’re only now being to look at your marketing activity, or you’re in need of some inspiration for your strategy going forwards,...

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