Recent Articles & Thought Leadership
Why It's a Mistake to Build a Content Strategy Around Keywords
Keywords have long been a controversial topic among marketers and content creators. There was a time when they played a big role...Read full article
Six Easy Ways To Gain Tremendous Credibility For Your Company
Trust is an important factor when it comes to making your business a success. This isn't surprising when you consider the effect...Read full article
How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance
Although few consumers have heard of them, ad tech firms have been operating behind the scenes for the past decade or more...Read full article
The Secret To Increasing Revenue For Low-Traffic Sites
It's very hard to increase revenue for low-traffic sites. For many business owners, this is the reality behind why they're failing...Read full article
What Is The General Data Protection Regulation And Should You Care?
The General Data Protection Regulation (GDPR) is a package of new laws enacted by the European Union that outlines...Read full article
The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe
Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences...Read full article
Lost in the Website Woods: Optimize Your Site for Better Conversion Rates
How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale...Read full article
8 Keys to Maximizing Your Blog’s Potential
A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand...
4 Tools to Launch a Winning Content Strategy
Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application...Read full article
6 Essential Tips to Create More Valuable Content
Quality content may mean different things to different people. In real life, there’s no hard definition. In one instance, readers may find short, focused content...Read full article
9 SEO Practices That Could Put Your Company in Hot Water
What is one black hat SEO tactic that marketers should avoid using, and how could implementing it be detrimental to a business’s long-term SEO strategy...
4 Experts on the State of SEO for Ecommerce Sites
While we mainly cover PPC on the CPC Strategy blog, it’s also important for online retailers to pay attention to SEO and site optimization...Read full article
How IoT Companies Can Beef Up Their Data Security
With high-profile data breaches all over the news, cybersecurity is on everyone’s mind. But beyond educating staff and users alike on best practices, what can Internet of Things companies do to improve their data security practices...
12 Best Changes Machine Learning Will Bring to the Future of Marketing
Machines will be tracking, learning, and adapting to your behavior. Personal devices such as phones, computers, and even cars will all be connected, communicating and tracking your actions...Read full article
12 Best Strategies to Get on The Radar of Senior LeadershipWhile cold emails might be worth trying as a last resort, there is so much more you can do to strike up a conversation with a desired potential partner or mentor...Read full article
15 Mistakes Entrepreneurs Make When Deciding on an Exit Strategy
Entrepreneurs can get so excited about how quickly they can exit that they fail to look at the big picture. The mantra of start it, pour gas on it, and sell it fast isn’t always the best strategy...
Strategies Entrepreneurs Can Use to Stand Out to Investors
Most entrepreneurs create investor decks and memorize the delivery. While a flawless presentation is key to a successful investor pitch, what about your personal brand?
Four Steps To A Better SEO Strategy That Lasts
SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page...
Search Experience Optimization: Welcome to the New SEO
Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy...
16 Companies That Get Authentic Social Marketing Right
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs...
The 8 Most Overlooked Mobile App Usability Issues (And How to Fix Them)
To make your customer's mobile experience truly seamless, everything from onboarding to checkout must work flawlessly. Overlooking something as simple as navigation on a mobile device can mean the difference...
How to Build Your Business Like a Fortune 500 CEO
The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history...
Personal Branding Blog: 15 SEO Best Practices to Build my Personal Brand
What is one SEO best practice I should know about as I seek to build my personal brand and create positive results for my name...Read full article
TNW: 10 Data Security Mistakes to Avoid as a Startup
Startups move fast, and aren’t always thinking about data security as they rush to get a MVP to market. But they should. Data security is increasingly important...
Memeburn: Google and your Company’s SEO: A Love Story
Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high number of links, they’re sure to rank highly on Google searches...
CEO.com: Five Keys to Effectively Keep Your Departments in the Loop
It’s easy to forget that different teams must rely on one another to get the whole job done. That’s because interdepartmental separation happens naturally at companies in which teams focus on different initiatives...
SEMrush: 4 Ways to Perfect Your Search Strategies Without Keyword Stuffing
We’re in the age of uncertainty when it comes to keywords. Utilizing them in content is still crucial for search engines to interpret subject matter and relevance, but relying too heavily on sprinkling these buzzwords into your content can land you in serious trouble...Read full article
Smart Insights: Why Your Landing Pages Don’t Work and How to Fix Them
While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or bland landing page, good luck getting anyone to answer your call to action...
All Business: 12 Unique Ways to Incorporate the Latest Video Platforms Into Your Business
With so many different video platforms emerging nowadays, it’s hard to keep up with all the ways you can use them. Today’s video today goes far beyond acting as a basic social media tool, and can be applied to other aspects of your business...Read full article
iMedia: 14 Mobile Marketing Opportunities Your Brand May be Missing
It's one thing to have a responsive site that looks good on both desktop and mobile, but what about the experience?
Verge: 15 Unusual Ways to Find an InvestorYoung Entrepreneur Council (YEC)?is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched?BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses...
Eye Tracking Study: The Importance of Using Google Authorship in Search Results
Imagine being in a class, knowing the answer to a question and desperately attempting to be the one chosen to answer. You wave your hands wildly, make sounds, and maybe even jump up and down in your seat just to draw the teacher’s attention....
Secrets of Inc. 500
Each year, Inc. magazine compiles its Inc. 500 list, honoring the fastest-growing companies in the United States. In the book, "Secrets of the Inc. 500", Teknicks Founder and CEO, Nick Chasinov, offers unique insight into how Teknicks was able to achieve such profound growth...Purchase Book
Inc. Magazine took notice of Teknicks founder Nick Chasinov, and how he built the company from scratch by featuring his story in an article titled, Case Study: Keep Your Day Job and Start a Business...View Full Article
Entrepreneur Magazine asked Teknicks to contribute the column "The Fix" in the 2012 February issue. In the article Teknicks Founder and CEO Nick Chasinov, supplied a second opinion on Favi Entertainment's website redesign in the article “How One Small Business Redesigned its Website for Better Sales.” FAVI Entertainment’s pocket-sized WiFi Android projector went on to win Best Projector at the 2011 Consumer Electronics Show (CES). Congrats Favi Team...
Forbes Magazine took an interest in Teknicks, spotlighting the company in a regional business insert distributed to all subscribers in New York, New Jersey, and Connecticut in an article titled, "Internet & Social Marketing Leader Teknicks is a Shore thing." In it, CEO and founder Nick Chasinov is recognized for making the company's Bay Head office, "home to a multi-million dollar Internet and social marking firm that rivals anything in the pressure-cooker environment of the city."...View/Download Article (PDF)
As a highly successful and rapidly growing company in NJ, Teknicks attracted the attention of "Strategize Magazine," a leading business-to-business trade publication for North America. Teknicks was featured in a cover story, "From SEO to CEO: Get top rankings for some of the most-searched keywords" for the 2011 Summer edition of the magazine...View Full Magazine Here